4 Traits Of A Good Brand Name

March 22, 2022

4 Traits Of A Good Brand Name

What are the traits of a good brand name?

  1. Relevant
  2. Short and simple
  3. Unique
  4. Timeless

One of the important steps of starting a business is finding a good brand name. This name will represent your company for years, so it’s important to take time in choosing one. Take a look at the products you’re selling and the mission of your organization. From this, you will find a name that will represent your brand well. To give you an idea, here are the traits of a good brand name. Keep on reading!


Your brand name should be relevant. This means that it should be something that captures the essence of your business. Think of what your company wants to achieve, what makes you different, your values, and the personality you want to embody. The name should represent what you want your business to aim for. This way, your customers can remember your business for what it truly is.

Short And Simple

Short And Simple

While it might be tempting to choose something complicated, it’s a good idea to pick a name that is simple and easy to pronounce. This way, it can easily be recalled by your target audience — whether they’re young, old, educated, or speak a different language altogether. This is especially important in an industry where you’ll have many competitors because it can help with brand recall.

Aim for something that’s around one to three syllables when thinking of a brand name. Something short is also easily printable in your products.


A brand name that is short and simple doesn’t mean that it has to be boring. Instead, it should be something distinctive. This way, your target market can differentiate your brand from your competitors. Conduct your own research. Find out if there are already similar names in the industry. Even if the brand names are from a different industry, it could also create confusion.

Other than that, a good brand name is one that’s still available. This means that it’s not registered yet. Make sure that you have full legal rights to your chosen brand name.



Good brand names are timeless. They last for a very long time and remain relevant even as your business grows and develops. For this reason, it’s best not to choose a name that’s trendy but instead aim for something classic and will stand the test of time. The name might be trending right now, but it will become “old” sooner or later.

Make sure that your chosen brand name still fits even after years and decades. This is one of the reasons why it’s important to choose something that reflects the essence of your business. Ask yourself, will the name still be appropriate even if you launch new products or expand?

Key Takeaway

One of the most important things to do when starting a business is to choose a name for your company. You will need to pick something relevant to your business, easy to remember, unique, and timeless. This way, you can differentiate yourself from competitors and remain one of the top brands in mind.

By knowing the traits of a good brand name, you can improve brand awareness and recall in your industry. If you have any questions about starting a business, you can send a message to Benito Keh. As an experienced entrepreneur, he can help you with your concerns.