4 Effective Small Business Marketing Ideas By Benito Keh
April 21, 2022
What are some effective small business marketing ideas?
- Promote your business on social media
- Start a customer referral program
- Host an event
- Start a newsletter
Small businesses and startups go through many significant hurdles to get themselves established in the industry. Let’s say you have everything else ready for your business — your venue is set, your supplies are abundant, and you have a business plan. How will you let potential customers know that you exist? To help you out with that, we have a list of some small business marketing ideas for your reference.
Marketing techniques employed by larger companies almost always cost more than small businesses practice. All the advertisements and promotions they run are backed by hefty large budget. Keeping in mind the limited capacity of startups and small businesses, the marketing ideas discussed here won’t need huge upfront costs. Read on to learn more.
Promote Your Business On Social Media
Social media platforms are excellent ways to get yourself noticed. Any business should have its own pages on all the major social media platforms like Facebook, Twitter, and Instagram. Through these platforms, you do your own promotions by making yourself more visible. You can also use your personal account to promote the business to your acquaintances.
Start A Customer Referral Program
If you didn’t know it yet, word-of-mouth marketing is the best marketing method there is, especially for small businesses. Nielsen even confirms that 92% of consumers would believe recommendations from close friends and relatives over advertisements. If your customer tells other people about your business, it will give your reputation a huge boost.
One way to incentivize them into doing this is by starting a customer referral program. Try offering your customers something every time they refer a new customer to your business. Give them discounts, free samples, extra services, or other low-cost rewards to get your business out in the open.
Host An Event
An event is another way to attract customers to your business. Some ideas include an online contest, a raffle, a seminar by a notable person, or a class. Customers are encouraged to join contests and raffles because of the reward, so make sure it’s related to your business. A class or a talk would educate the consumers about your industry which may encourage them to give your business or product a try. These don’t cost too much to execute, making them a good option for small businesses.
Start A Newsletter
A newsletter is one of the most basic methods in an email marketing plan. Starting one would help you preserve your relationship with existing customers while also engaging new visitors. Of course, you can do this for free with the help of some online tools. Give the people who visit your website a chance to sign up for the newsletter so they can be updated about your business. In time, they may turn into loyal paying customers.
These effective small business marketing ideas are only some of the multitude of strategies you can employ to boost your business. However, starting with those mentioned here should be enough to let your market be aware of your business.
Want more advice on marketing and business? Benito T. Keh, Ferrotech owner can help! He is a renowned veteran in the field of business and entrepreneurship, and he has decided to share his knowledge and guidance with young entrepreneurs like you! Just follow this link if you want to get in touch with him!