How To Write A Good Business Proposal
December 23, 2021
How do you write a good business proposal?
- Make an outline
- Know the parts
- Study your audience
- Use good visuals
Let’s say your business is almost up and running. You’ve got everything ready — the business licenses and permits, you’ve sized up your competitors, and your office is ready. There’s only one thing missing: clients or customers.
To get clients, you need to know how to write a good business proposal. It’s through proposals that you show your client how your product or services can benefit them, and why they should invest in what you’re offering. Two types of business proposals exist.
- Unsolicited Proposal: These proposals are when you reach out to potential clients and present your proposal, even if they didn’t request it.
- Solicited Proposal: This proposal is when the potential customer or client specifically requested a proposal. It’s usually done with a document called a request for proposal or RFP.
Whichever type of proposal you make, you still have to make sure it’s good enough to close the deal. Here, we’ve created a guide on how you can write a good business proposal. Read on to learn more!
Make an Outline
Making an outline will help you be organized and communicate your ideas properly. In business, efficiency is key. If you deliver a proposal and your thoughts seem cluttered and you don’t have a plan, your client will notice. An outline will help you create a proposal that is well thought out, logical, and focused on the goal that you want to achieve.
Know the Parts
A standard business proposal has many parts that will help you communicate ideas in a structured manner. As you will see, all the parts are quite standard and easy to create. When you create a business proposal, make sure it has these components:
- Title Page
- Table of Contents
- Executive Summary
- Problem Statement
- Proposed Solution
- Qualifications and other information about you
- Terms and ConditionsAgreement
Making a proposal with this structure ensures that it will have a good flow and all details necessary are included. The rules of business are not set and enforced by anyone. If you want to be more creative and modify this structure in any way, no one will stop you. Just make sure that your proposal is professional, informative, and persuasive.
Study Your Audience
When making a business proposal, you need to know exactly who you’re making it for. Do extensive research on your potential client or customer — who they are, what their pain points are, the size of their budget — and you’ll already have a great advantage. By knowing the ins and outs of your customer, you can shape the proposal to cater to them specifically.
Use Good Visuals
What would you pay more attention to: a good visual representation of data or a block of text? Most people would respond better to striking and engaging visuals, as long as it’s still informative. In fact, including photos and videos in your proposals will increase your likelihood of closing by 32%. Use visuals along with good data to keep your client’s attention and get better chances of closing deals.
For many businesses, business proposals are the way to do work and make profits. It’s crucial for them to know how to write a good business proposal so that their startup can grow.
If your startup is having trouble finding clients and growing, perhaps an experienced entrepreneur and successful businessman can help! Benito T. Keh has years of experience in the world of business, and he’s ready to guide others to success. Just contact him here for any questions!